Sales and CRM Strategies for Legal Professionals

Building Relationships and Driving Growth Through Strategic Client Management
Effective sales and client relationship management (CRM) are no longer optional—they’re critical for building trust, retaining clients, and driving business growth. This workshop focuses on empowering legal professionals to adopt modern sales techniques and CRM tools, tailored to the unique needs of the legal industry.

In this practical session, we’ll explore:

• Why Sales and CRM Matter for Law Firms: Understand how structured client management enhances client retention and boosts profitability.
• Modern Sales Techniques for Legal Professionals: Learn how to approach client acquisition and relationship building with confidence and professionalism.
• CRM Tools and Best Practices: Discover how to select and use CRM platforms to track client interactions, manage pipelines, and drive actionable insights.
• Addressing Pain Points: Overcoming challenges like inconsistent follow-ups, inefficient processes, and lack of client visibility.
• Personalized Strategies: Tailoring your sales and CRM approach to reflect your firm’s unique services and target audience.

What you’ll gain:

• Sales Skills for Lawyers: Practical techniques for pitching services, nurturing client relationships, and closing deals with confidence.
• CRM Expertise: Master tools and workflows that simplify client management and provide a 360-degree view of client activity.
• Improved Client Retention: Learn how to deliver personalized, proactive service that keeps clients loyal and engaged.
• Actionable Insights: Develop a sales and CRM strategy that aligns with your firm’s goals and growth objectives.

Enhance your firm's reputation and achieve long-term success by improving client relationships and acquisition. This workshop is perfect for legal professionals looking to provide excellent client service and strategic growth.

This workshop is delivered online in a format of 3 hours + 3 hours, followed by a 1-hour Q&A session, at a price of 2,500 EUR (VAT excluded). Alternatively, we can conduct it in person for an additional 20%, plus any applicable travel expenses.

Speaker: Jaroslav Salva, Miroslav Hyrman